Gregg J. Gold



Dr. Gold’s research interests are in primarily in social influence, though he has also published in other areas. He studies how power affects influence, how people react to transgressions, what it takes for people to stay together after a transgression, and how various situations affect the use of power and influence. He also conducts research related to the environment, marijuana use, and how participating as a researcher involved in deception affects the researcher. 

Ph.D UCLA (2000); M.A., UCLA (1996); M.A., Cal State Northridge (1994); B.A. UCLA, Psychology (1978)

  • Silent No Longer: The Confederate Experience in Research Studies Gender Differences and Expecttions in Communication
  • Cannabis Entrepreneurs and Jobs
  • The Next Generation of Journalists

Email Professor Gold to get involved, or reach out to his lab leaders:

  • Ava Frankovsky
  • Sara Romero Payon
  • Martin Rojas

As a Social Psychologist, courses taught include Psychology of Prejudice, Social Power and Influence, Social Psychology, Social Psychology and Introduction to Rsearch Methods. He has served as the Master’s thesis chair for students in the Academic Research Program, the Counseling Program, and the Environment and Community program. He has also served as the interim Dean for the College of Professional Studies, the Associate Dean for the Colleg of Professional Studies, and the Chair of the Department of Psychology.

Gregg Gold
(707) 826-3740
BSS 430; Office Hours by appointment