Social Identity and Social Influence Lab

Principal Investigator: Amber M. Gaffney, Ph.D.

Dr. Gaffney is a social psychologist whose research focuses on social identity, group processes, and social influence. Her current work focuses on how prototypical and non-prototypical group members can create and manage uncertainty to enact social change. She researches minority influence, group polarization, leadership, and attitude change from a social identity and self-categorization perspective. In addition, her work examines gender stereotypes, leadership, and prejudice toward both outgroup and ingroup members. Because Dr. Gaffney is particularly interested in political identities and changing political ideology, her work often focuses on social and political issues.


For more information about the Social Identity and Social Influence Lab, pleae go to:  Humboldt SI Lab Website