Social Influence Research Lab

Principal Investigator: Dr. Gregg Gold

Dr. Gold’s research interests are in primarily in social influence, though he has also published in other areas. He studies how power affects influence, how people react to transgressions, what it takes for people to stay together after a transgression, and how various situations affect the use of power and influence. He also conducts research related to the enviornment, marijuana use, and how participating as a researcher involved in deception affects the researcher. His very latest project involves working with professors at the University of California San Francisco medical school and Harvard examining the experiences of underepresented medical students and medical residents. As a Social Psychologist, courses taught include Social Power and Influence, Social Psychology, and Psychology of Prejudice. He has served as the Master’s thesis chair for students in the Academic Research Program, the Counseling Program, and the Environment and Community program.

Current research studies include:

Silent No Longer: The Confederate Experience in Research Students

An Examination of the Effects of Highly Concentrated Cannibus Among Dispensary Users Students

What Keeps People Together: A Fresh Look at the Reconciliation Process Students

How to get involved

Contact Dr. Gold
or reach out to his lab members:

Lab Members

Wayne Allen
Jordan Colombo
Aracely Curiel
Alexander Fowler
Lisa Galbreath
Joaquin Gonzalez
Ally Jaurique
Christopher Moreno
Chris Reid
Samantha Woods